CHICKENDALES
Chickendales.com was a cheeky Mother’s Day stunt—the site asks users for their mom’s first name and the state she lives in, and then quickly renders a custom video that could be shared directly to facebook and twitter, or downloaded to share later.
We worked with the real Chippendales to choreograph and star in the film, which was shot on location in their Vegas theater.
The site received nearly 1 million impressions and 100,000 downloads in the first week. And that was almost a month before Mother’s Day.
