HIGH FIVE FOR FRIENDSHIP
Texts and facetime are great for casual chats. But nothing celebrates true friendship like a high five. Which is why we built Old Spice’s High Five for Friendship — the world’s first in-browser mobile game designed to be played by two people at the exact same time.
The way it worked was (as) simple (as it could possibly get, trust me): you would tweet @OldSpice and @ a friend who you wanted to high five and use the hashtag #highfiveforfriendship; a link would automatically be tweeted straight to both of you; and when you both clicked that URL you were sent directly into a cyber-linked multiplayer game where the objective was to each tap your screen at the exact same moment in order to execute a perfect high five, proving once and for all that you can overcome the ultimate test of friendship.