YOULAND
Old Spice Youland: three games, each a different classic genre and each inspired by a different Old Spice scent.
And each playable as YOU.
The games lived at youroldspicegame.com, which used Facebook Connect to allow users to sign in and play each game with the main character as themselves. The games also featured their friends and relationships as the supporting characters, and pulled in their location, weather, time of day and other information to customize the games as acutely as possible.
Get excited, you're in a video game.
Left to right: Two artboards of character exploratory and a first pass at the main character automated face generator.
Snippet of an in-game cut scene
Some OutRun-inspired “Motorface” gameplay