YOULAND
Old Spice Youland was three games, each a different classic genre and each inspired by a different Old Spice scent. Each playable with you as the main character.
The experience was revolutionary for its time — using Facebook connect to insert users’ friends, relationships, location, weather, time of day and other info into personalized storylines. It employed a tremendous amount of game design and technical workarounds to fit all of that unique personal data into the games, which lived at youroldspicegame.com.
Get excited, you're in a video game.
Left to right: Two artboards of character exploratory and a first pass at the main character automated face generator.
Snippet of an in-game cut scene
Some OutRun-inspired “Motorface” gameplay