WORLD’S TINIEST FRANCHISE EVENT
KFC likes to talk about doing things “the hard way.” W+K was asked to help demonstrate that so we made a short film detailing the quality with which KFC’s food is prepared. And we did it with a chef who only works with miniature foods…because people on the internet love tiny things.
Then we built the world’s tiniest KFC franchise and served tiny $5 Fill Ups to the public for a day.
The food was real and edible, and people had to get down on the ground and order from the tiny counter inside. We served five hundred $5 Fill Ups in just under five hours and had a line from open to close.
People like the weirdest stuff.
