COLONEL SANDERS VIRTUAL INFLUENCER
Virtual influencer (like Lil Miquela or Imma.gram) have tens of thousands of followers on social media and are paid lots of money to promote brands and products. They’re also entirely fictional CG people and will live on in their suspended youthful states to promote products to your grandkids’ grandkids’ grandkids, or at least until the machines take over.
With the help of Smearballs and a talented team of VFX artists we turned Colonel Sanders into one of these virtual influencers. The campaign took some weird turns; we partnered with real-life influencers to legitimize the Colonel’s cred, and even got brands asking us to promote their products.
In the end, the twenty three posts rolled out in a narrative arc that showcased both success in the age of 21st Century marketing, and a good hard look at how the internet is sometimes very different from real life.
Just a few of the fellow influencers and brands that we partnered with during the campaign.
We had people submit some really cool fan art. The internet went crazy for this guy.