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OLD SPICE MOMBOT

MOMBOT

There was a brief time when Twitter bots could be used for good. A perfect example was our Old Spice MomBot: M.A.R.I.A.N.N.E.7000. It stood for Motherly Automatic Robotical Internet Assurance Nonstop Nurturing Engine and it was designed to give the internet another mother to love — and to be loved by — on Mother’s Day.

The bot scrubbed tweets @M.A.R.I.A.N.N.E.7000 for keywords from one of 43 subjects (ranging from school work & bullying, relationship & love, politics, travel, dads, jokes and everything in between) and would reply from a bank of categorically-appropriate responses.

It was nonsense, for sure, bit it gave the internet an extra mother for a week, which is something everybody could benefit from.

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