BANANA SUN
In August of 2017 we launched an all-out integrated campaign to convince people that Chiquita was responsible for the solar eclipse, all based on the foolish (genius?) insight that the sliver of a partially-eclipsed sun looks like a banana.
We made a lot of content, as you can see in the case study below, including a multi-city live stream that we produced with Funny or Die, and a facebook chat bot that told people about the eclipse and set reminders for them to tune into our content.